Copywriting
Role: Copywriter, SPH Magazines
(Creative Services)
Worked on promotional campaigns, creative buys, advertorials. Involved in writing for online marketing campaigns for clients including Canon, Lancôme and Panasonic
Role: Features writer, The Singapore Women’s Weekly
Covered human interest stories on beauty, fitness, wellness, interiors
Conceptualised and organised photoshoots
Collaborated with a network of freelancers for content creation